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Squall’s custom content management system and proven business model give news publishers a platform for long-term success.
Our platform gives online news publishers the same tools and practices that have made Squall a thriving digital-only news provider since 2001. We provide training to help editorial teams use our platform effectively, while our advertising sales and marketing services support each publication’s financial well-being.
Committed to innovation from the start, we use advanced online business systems and maintain an in-house IT team — two of the many reasons we have earned an 80% digital maturity score from the Canada Digital Adoption Program.
Our proprietary content management system is designed to meet the unique needs of small and mid-sized B2B news publishers. More than 50 software integrations give editorial teams the tools to post and manage content with good editorial process and deliver ad programs to support a successful business.
On-site registration, paywalls and paid subscriber accounts often keep readers from accessing online news content. Squall’s advertising-based business model avoids those barriers and eliminates the need for publishers to manage sensitive payment card information.